The Impact of "Bad Media Attention" on Stock Price : An Exploratory Study regarding The Impact of "Bad Media Attention" on Stock Price on The OMX Stockholm 30 Stock Exchange
Sammanfattning: Technology has evolved the last 20 years, making both the stock market and media operate in real time. The advancement of technology has increased trading activity and the number of investors who enter the stock market. Alongside, media has expanded itself into the internet and can, due to the advancement, provide information faster and in higher volumes through their channels. Being that, a limited number of follow-ups have been made regarding the impact of media on stock price and no studies have been made to investigate how stock price correlates with negative media. This generated the aim of this study to investigate and analyze the impact of “Bad Media Attention” on stock price. The thesis was conducted as an exploratory research study that collected secondary data from Avanza. Furthermore, the methodology in this study was structured and performed to best answer the research question (RQ1): Does “Bad Media Attention” have an impact on stock price?” The results showed that the majority of news defined as ”Bad Media Attention” had no statistically significant impact on stock price. Also, the study found no consistent statistically significant correlation between “Bad Media Attention” and stock price. However, the small number of significant variables tends to have a negative correlation between “Bad Media Attention” and stock price. Therefore, this research contributed to the stock market field in a number of ways. First, by showing a majority of news events, defined as “Bad Media Attention”, had no statistically significant impact on stock price for large cap companies on the OMX Stockholm 30 Stock Exchange. Second, the results and analysis may help to better grasp the impact of “Bad Media Attention”. Third, this study provided more insight in the research area and raised awareness of this particular phenomenon, and will for this reason be a valuable discovery for future research.
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