Ekosystemet i SOA-projektet, en studie om hur betydelsefull rollen av personkontakter, samsyn och gemensam förståelse är för ett ekosystem.

Detta är en C-uppsats från Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

Sammanfattning: The market, and opportunities for development of products and services on the market, have changed over the years. Business ecosystem and platforms are concepts well-known and used in the business world today. To develop a new form of sensor technique specialized on helping athletes work-out smarter, an ecosystem is required in the project as the parties themselves doesn´t have the required skills and knowledge alone. But even as ecosystems are frequently used, a surprisingly small amount is written about the subject. This paper is about business ecosystems and aims to understand how they are created as well as how they evolve. Through the study of the Swedish Olympic Academy (SOA) case we implement the theory resulting in a definition of what kind of ecosystem the SOA project is as well as what is needed for the ecosystem to develop. Through the questions we analyse what is needed for an ecosystem to work and what different stages an ecosystem can exist in. The result of the thesis shows that the SOA project still is in the earliest stage of the development of an ecosystem, called ferment, and is matching the criteria of the type of ecosystem called Creative Bazaar. These insights leads up to the conclusion that personal contacts are important for the creation of an ecosystem and a common understanding of what the ecosystem wants to achieve is needed in the initial phase of an ecosystem development.

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