Återanvändning - Sättet att ge hemelektronik ett andra liv

Detta är en C-uppsats från Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

Sammanfattning: Increased consciousness about environmental and sustainable issues has led to consumers and companies who are more in favor of reuse and recycle. Even though this is a fact, people today are buying new things more often compared to before. For instance for a mobile phone the functionality lifecycle is eight years which can be related to the economic lifecycle today which is 1.5 years compared to 3 years in 1995. Only 1-2 percent of the mobile phones thrown away in Sweden today are handed in for recycling. The purpose of this study is to investigate whether an international company within the recycling and reuse of mobile phone industry has a market in Sweden. The study is based on both a survey conducted by the end user as well as interviews. The interviews have been held with an international company within the industry of recycle and reuse of electronic devices as well as with possible partners and competitors on the Swedish market. In conclusion, a market in Sweden has been found in Sweden for this industry.

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