Samspel i det berättartekniska : text, bild och effekter i musikvideor

Detta är en Kandidat-uppsats från Högskolan Väst/Avd för medier och design

Sammanfattning: Music videos have under the last 50 years become entertainment in our society. Some are created to reflect feelings while others are a kind of showcase for the artist. There are also those based off of the lyrics and thus creates a short film or an illustration of the lyrics. Through the use of technologies such as visual effects is it possible to bring the impossible worlds and stories alive.Videos with these effects are the kind of videos I've been analyzing in this essay with the purposeto explore how much the visual effects affect the narration. To achieve this I have chosen to make a semiotic study focused on analysis and interpretations of five chosen music videos created during orafter the year 2000. CGI, slow-motion and metaphors are techniques I've been looking at and they have proved to contribute to how the story of the video is told and how it's understood. The interplay between image and text is another thing I've been studying and in the chosen videos it's been varying between interpretations and literal translation to the other.

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