Värdebaserade affärsmodeller för IT-tjänsteleverantörer : Ett ramverk för transformationen

Sammanfattning: Purpose – The purpose of the study is to explore and identify activities that contributes to the abilities that are necessary in order to enable the transformation towards a value-based business model. The purpose will be answered through the development of a transformation framework that can guide organisations and aid in order to succeed with the transformation process. Method –  A qualitative approach was found to be optimal for answering the purpose of the study. A single case study was performed  and the data was collected through interviews at a market leading Swedish IT-company. The chosen research approach was inductive which meant that the theoretical background was developed within the area and acted as a pillar for the following interviews. In total 25 interviews, divided in three interview waves were conducted and further analysed with a thematical analysis. Findings – The case study resulted in a transformation framework that consists of ten abilities that are distributed across three transformation stages. The abilities are divided into the three main themes value-based selling, value-based pricing and organisational change that is needed within the process of the transformation towards a value-based business model. 33 activities were identified to develop the abilities.  Theoretical and Managerial Implications – The case study contribute to the clearly limited research in the area of value-based business models within the IT-industry by empirically building on previous research from other industries and further developing it. Through the identification of activities and abilities and further compiling the transformation framework organisations have received a tool that will be able to aid the process of transforming the business model towards a value-based. Limitations and Future Research – The case study is limited to a single company within the IT-industry. Therefor further research is recommended with a wider data collection to examine the degree of generalisability of the case study to both confirm the identified activities and abilities but also further exploration.