SL.se från användarens perspektiv : En granskning av Storstockholms Lokaltrafiks hemsida
This study is a thorough comparison between what people think about the website www.sl.se, which is a Swedish web-based travel planner for Stockholm metropolitan public transport (such as subways, busses and suburban trains), and how these views compares to the design of the actual website itself. The travel planner offers a wide range of functions and services for their targeted audience to find the fastest route between their current location and their destination. These functions are for example real time information on hold ups and malfunctions on different travel routes, and an interactive map of specific destinations so that the user can get a clear view of the area and nearby traffic stops. But how much does the average user care for these functions, and how often are they used on an average visit? What are the users’ motivations when they visit the site? Earlier research suggested that there are services and functions on this website that are useful and well crafted, but that some people may not be aware of. This report aims to find out whether it is possible that the web designers’ purpose for the site might differ from the actual users.The conclusion from this study showed us that SL got two different groups of users; the first group can be described as more open and will spend time to explore options and functions whenever it suits them. The second group however was there to use the travel planner and nothing else. We have come to this conclusion after analyzing each person’s answer that were given on the questionnaire and connected them to a number of theories.
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