Redesigning digital matchmaking : A design suggestion for improvement of the hosting experience for matching events

Sammanfattning: The chance for companies to find the most relevant candidates at a job fair is low and it is more and more common for companies to use technology to facilitate the employee selection process. The company Cruitive offers a digital event matching system that facilitates for companies and candidates to find matches. From a Human-Technology-Organisation (HTO) perspective, the interaction between human and technology must be considered, to optimize the quality and the work conditions in the system. The current design of Cruitives matching event system was not user centred, and the system needed to be redesigned. The purpose of this study was to improve the usability of the system. To improve the usability and the design of the system, this study was divided into three phases; 1) identifying the current experience of the system, 2) creating a prototype of the system and 3) evaluate the prototype. In the first phase, a qualitative approach with semi-structured interviews and think-aloud observations were performed. Thematic analysis was performed on the data and resulted in four themes: Lack of information, Difficult to navigate, Lack of functionality and Important elements were not highlighted. The second phase were based on the first phase and was a process that included several steps. The phase consisted of creating personas, context scenarios, requirement specification and sketches and lastly, a Hi-Fi design proposal. The last phase included usability tests on the design proposal, where the participants received several tasks to solve. The usability was measured through the variable’s efficiency, expediency, and satisfaction and after each task, the participants gave comments on the prototype. The usability tests showed that 2 of 3 of the user and operational requirements were achieved. Furthermore, the comments from the usability tests were divided into appreciated features and areas of improvements. In the discussion, solutions to the areas of improvements were suggested. The conclusion was to change the design according to the suggested recommendations and to implement the design to make the system more usable.