Enabling Technology Adoption in Conservative Industries : A Case Study within Private Real Estate Development

Sammanfattning: The thesis examines technology adoption within the real estate development industry, an industry that has historically lagged the adoption rate of innovations compared to industrial counterparts. The study finds that the favorable market conditions for real estate as an asset class following the debt crisis in 2008 may have been a significant denominator in slowing down the technology adoption within the industry when several industries at the same time have faced fundamental industrial disruption. The absence of vertical integration within the industry decreases the transparency and complicates the emergence of innovative solutions as technology developers continuously fail to identify what features and functionalities that are desired by industry practitioners. The study finds that the higher the observability of the innovation, the higher is the probability of technology adoption within an organization. In addition, organizations are heavily dependent on having the facilitating conditions in-place internally to enable an effective technology adoption and implementation.