Kommunikationens effekt vid en förändringsprocess : En retorisk studie i omorganisationens inledningsfas

Sammanfattning: Reorganizations in the private sector must occur intermittently for a company to adopt to its market climate. The thesis focuses on the initial part of the reorganization. In larger companies the reorganization process is often a substantial effort for both the change leaders as well as for the other employees of the company whom the change affects. This is a process that often misses set goals and the purpose for this thesis is therefore to investigate how rhetorical devices in companies internal communication can help to guide the employees through the changeprocess. The primary data for this study are internal emails for all employees of a large industrial company, and the reorganization plan sent to the same company's managers. The thesis analyzes the primary data and compares it to literature in rhetoric, pointing out rhetorical devices that affect the employees using an abductive approach. Through this study concludes that by creating a sense of urgency the equilibrium is abrupted and that this delicate state of urgency can be steered in a way that has a positive effect of the implementation of the reorganization.