The Cargo Tray Industry in India – A Market Research

Sammanfattning: Title: The Cargo Tray Industry in India – A Market Research Authors: Martin Eriksson and Tobias Ohlsson Supervisor: Cecilia Lindh University: University of MälardalenDepartment: School of Sustainable Development of Society and TechnologyCourse: Bachelor thesis in Business Administration, 15 credits Research question: Is the Indian cargo tray industry a promising place for Autoform to make futureinvestments? Target group: The primary target is Autoform. The secondary target group is other caraccessories manufacturers who want to know about the Indian car industry. Thethird target group is any foreign company that wants to know about India andtheir regulations towards foreign companies entering India. Purpose: The purpose is to give Autoform knowledge about the Indian car- and cargo traymarket, as well as to give them an overview about India and their regulationstowards foreign companies entering India. Theoretical framework: The theoretical framework consists of a PEST analysis for the businessenvironment, Porters five forces for the cargo tray industry and our model forthe overview of the automobile industry. Methodology: This thesis is based in both primary and secondary information that have beengathered within the frame of our theoretical framework. Analysis/Discussion: The analysis consists of a comparison between the empirical content from eachof the different models used for the empirical research. By highlighting the mostrelevant findings of the data from each model and put it together we can drawconclusions and make direct connections between the business environment inIndia and the car- and cargo tray industry. Conclusions: The answer to the research question is that the Indian cargo tray industry is apromising place for Autoform to make future investments. However there aremany factors and forces to consider and be aware of.