Is it worth it? Let me work it (digitally). An exploratory qualitative study on how organisations can facilitate digital teamwork through organisational culture.

Detta är en C-uppsats från Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

Sammanfattning: During the Covid-19 pandemic, companies were forced to accelerate the adoption of digital work. Research performed during the pandemic identified organisational culture as an important factor to facilitate digital teamwork, yet there is little research on how to apply these concepts in practice. Hence, this thesis aims to suggest a framework on how to facilitate digital teamwork by analysing the current challenges experienced by managers and employees working digitally. In order to fulfil this purpose, a pilot study and a study consisting of two phases were conducted. During the first phase of the study, observations on Company A and Company B were performed. Afterwards, participants of these two companies were interviewed to further develop the findings on the observations. During the second phase of the study, managers and employees from a variety of companies were interviewed in order to investigate whether the findings of phase one could be applied to companies of other industries and sizes. The results indicate that hiring the right people, physical social events/"afterworks", formal guidelines of communication and self-leadership are factors that enhance a consistent organisational culture throughout the company, and thus, facilitate digital teamwork. Furthermore, it was concluded that a hybrid solution and a more employee-centred approach should be implemented in order to increase individual motivation, further supporting a positive organisational culture and digital teamwork.

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