Providing Data-Driven Services : Qualitative study on Dynamic Capabilities needed for the Provision of Data-Driven Services by Automobile Manufacturers

Sammanfattning: Automobile manufacturers are increasingly facing increased competition from industry leaders as well as new entrants, which are leading to stagnating revenues and dwindling profits. This makes it imperative for them to increase their portfolio beyond just the core products. In order to continue competing and maintaining their advantageous positions in the market, incumbents are developing their data-driven services by leveraging the growing development of sensors and data collecting mechanisms. The study aims to identify how automobile manufacturers can leverage vehicle data for data driven service propositions. The authors draw on data-driven services literature and dynamic capabilities literature and through an in-depth case study on a leading automobile manufacturer, explicate the processes (i.e., data collection, information creation and service delivery and use) involved in data-driven service provision by automobile manufacturers and identified dynamic capabilities required for each process.