China's Social Credit System and Pro-Environmental Behaviour

Sammanfattning: Climate change is an enormous challenge which, if not addressed will have detrimental impacts across the globe. This problem is largely produced by human behaviour. Therefore, strategies aimed at influencing behaviour are necessary in addressing this issue. Governments are currently utilising informational campaigns, rewards, penalties, nudging and structural changes to influence pro-environmental behaviour. Although these methods are creating change, it is far from sufficient to address the massive and urgent issue of climate change. Therefore, alternative strategies should be considered. As such, this thesis aims to explore the effectiveness and the extent to which the Social Credit System, as it is being developed in China, can be considered an alternative strategy for producing pro-environmental behaviour. A framework to analyse and describe the SCS was developed by executing a literature review of key environmental behaviour models and intervention strategies aimed at producing pro-environmental behaviour. It concludes that the Social Credit System utilises a variety of methods similar to the behaviour models and interventions reviewed in this thesis, especially as far as rewards and punishments are concerned. However, surveillance stands out as a distinct means of intervention that is not utilised outside China to produce pro-environmental behaviour. The discussion suggests that this aspect of the system might be effective in contributing to address the challenge of climate change due to its coercive nature.