Vem ska göra vad i ”Familjen AB”? : En kvalitativ tematisk innehållsanalys av hur föräldraideal framställs på Familjeliv.se

Sammanfattning: Even though Sweden is perceived to be on the gender equality frontline parenthood is still, according to previous research, influenced by parent ideals which are based on traditional ideas about gender. This is visualized through the fact that women usually spend more time on childcare and household work than men, whereas men mainly provide for the family. Parenthood can therefore be understood as a part of the process of doing gender. We do gender through interaction with others and it is also through interaction that traditional ideas about gender can be maintained and reproduced. In today's society we interact through social media and digital platforms to a large extent, which implies that social science research should study this context more. Based on this argument, this study is designed as a qualitative thematic content analysis which examines how parenthood ideals are visualized through members’ interaction on Familjeliv.se. The aim is to study if traditional ideas about gender are maintained, reproduced and challenged through this interaction. The posts on Familjeliv.se were analyzed using West and Zimmerman’s concept doing gender and Connell’s gender theory. The results show that traditional ideas about gender are both maintained, reproduced and challenged through the discussions on the forum. The users mainly express more equal parent ideals but seem to have difficulty putting this into practice. The conclusion is that the users on Familjeliv.se are doing gender in both normative and different ways.