Design and Evaluation of Digital Tools for Licensing Management : Understanding how usability affects the perceived workflow of the end user
Sammanfattning: The growth of online content has paved the way for independent creators to produce their own videos. Platforms like YouTube have empowered the users to distribute such content and continues to be a major player in the world of video on demand. A substantial part of the production is music, which has been notoriously difficult to license given the complex ownership situations. This has enabled companies like Epidemic Sound to provide an alternative solution that reduces the hassle of licensing down to acquiring a subscription. The large user base that these companies have results in them needing in-house developed tools to manage their licensing. These tools can often be less adapted to their intended internal users, as the major usability work is directed to customer facing products. This thesis addresses the issues of not adapting in-house developed tools to the end users’ needs by focusing on evaluating the current interface and produce a design proposal for how these tools can be designed to better serve the user. Semi-structured interviews were held with 7 participants who used the tool in their day to day work. These were then analyzed and the findings were incorporated into a non-functional prototype developed in Figma. This prototype was subsequently evaluated and the results indicated that the major key to heighten the perceived usability of the tool was to present the information gathered in a clear and structured way.
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