Sociala interaktionsvärden för ökat köpflöde

Sammanfattning: Abstract Spotify is currently the largest and fastest growing online music service. They started in 2006 and has since established itself in several European countries. Their financial revenue comes from advertising spots on the client and registered paid subscribers. Together with Spotify, we have come to a certain focus area where Spotify themselves feel that there is potential for improvement. This area of focus concerns the conversion from using Spotify's free "Open" to the payment options Unlimited and Premium. Objective: We will use an innovation process to achieve an innovation grant that will create more attraction to the payment services. An added value in the client that will meet customer needs and that the user is ready to pay for. This will eventually increase the purchase flow to payment service on Spotify. Method: The approach is based on a model of how to manage an innovation process (Bessant & Tidd, 2007). The first phase was to create the empirical work on the issue. Through a survey, we define user behavior, purchase tension and a general attitude to Spotify of the users who responded to the survey. The next phase was conducted idea generation and concept proposals at a value that was produced. The proposals were tested in a consumer test. The last phase was processed by two concept proposals for a final result that are presented for Spotify. Results: A value added add-in payment service that goes under the working title of Verve. Verve is an innovative contributions based on a social interactive networking among users where they can recommend and recommend music between each other. Key words: Innovation, Spotify, innovation process, information design, social interactivity