A Municipality Management’s Guide to GrowthStrategy : A study on how Management in MunicipalityInfluences Population Growth

Sammanfattning: Title: A municipality management’s guide to growth strategy.A study on how management in municipality influencespopulation growth. Course: Master Thesis (15 credits) in Business Administration. Authors: Frida Gudmundsson and Philip Jacobson. Supervisor: Ingemar Wictor. Examiner: Anders Billström. Keywords: Strategy, Management, Growth, and Municipality. Research question: How does management in a municipality formulate and impleme ntstrategies to increase population growth? Purpose: Since there is an absence of knowledge in how management inmunicipalities can formulate and implement strategies to influe ncepopulation growth, the purpose of this study is to enhance theunderstanding of this specific phenomenon in the unique context. Accordingly, to develop a model that concerns how populationgrowth might be achieved with help of management and strategy.Thus, creating a framework which can help management inmunicipalities to be aware of how they might work to increase themunicipality’s population growth. Target Group: Managers and Politicians. Methodology: Qualitative Research with an abductive approach. Results: To increase population growth, strategy and management are bothessential. We found that the two municipalities work in differe ntways. It is believed that these different ways are due to differentpolitical interests. Therefore, it is indicated that it is important with aclear political direction, as the politicians set the vision and the goals.Then it is up for management in a municipality to formulate andimplement a strategy to achieve the goals and vision. Accordingly,the political view is more or less determining how engagedmanagement can be in achieving the goals and vision.