Finansiell Bootstrapping finns även på öltapp : En fallstudie inom den svenska ölbryggeribranschen

Sammanfattning: Purpose: The study aims to examine how small and medium sized enterprises applies financial bootstrapping and whether there are any disparities in appliance. Further on the study aims to examine resource requirements for the beer brewing industry and whether there are any disparities in requirement between small and medium sized companies. Theory: The theoretical framework applied in the study permeates two main domains: resource and financial bootstrapping. Methodology: A case study with a deductive approach has been conducted. The study applies a comparative research design in order to collect primary data through semi-constructed interviews with founders of small and medium sized companies. Results: The results show that a majority of companies experience an overall good access to all the resources. Human resources was perceived as most important. All companies applied financial bootstrapping in one way or another, and services were most commonly bootstrapped. Analysis: The medium sized companies experienced higher access to human resource due to their attraction of competent and experienced workers. This may possible be due to the company’s maturity status, brand or localization. The reason bootstrapping was most commonly used for services can be depended on the fact that people doesn’t value their time and knowledge according to the market. All bootstrapping categories and strategies can be traced and some tendencies in differences can be perceived. Conclusion: The companies experienced an overall good to very good access to all resources. Human resources was named as the most important resource to create value for the company. Medium sized companies apply relation and subsidy oriented bootstrapping to a larger extent as well as effective bootstrapping-strategy. Small companies applied owner financed bootstrapping to a higher extend.