Svenska storbankers hållbarhetsarbete : En jämförelse mellan svenska storbankers hållbarhetsrapporter och arbetet med hållbarhet i den dagliga verksamheten
Sammanfattning: Titel: The sustainability-work of the major banks in Sweden Authors: Jonna Gunnarsson & Emilia Josefsson Keywords: Corporate social responsibility, Sustainability, Sustainability report, Business model. Background: In recent decades, societal development has been faster than ever, and joint work towards sustainable development is therefore necessary (FN, 2016). The banking sector is seen as an important driving force in the transition to a more sustainable and inclusive society (FI, 2020), therefore the banks' purpose should include responsibility for the society and its development (FI, 2016). For this reason, it is important that banks, like other companies, take their responsibility and integrate sustainability aspects into the business model and day-to-day operations. Research question: In what way do major Swedish banks present their business model in their sustainability report and is it in accordance with how they work with sustainability in day-today operations? Purpose: The purpose of this study is to investigate how major Swedish banks integrate sustainability into their business model by analyzing their sustainability reports, and to compare whether this is consistent with how they work with sustainability in day-to-day operations. Theoretical framework: The theory chapter presents theories on sustainability, sustainability reporting and business models. Based on the theory, an analysis model was developed to facilitate the analysis of the empirical material. Method: A qualitative research has been used with an abductive approach in this study. Data has been collected in two ways; through six semi-structured interviews and review of sustainability reports. The choice of major Swedish banks is based on the banks' unique position in society and their opportunity to influence sustainable development. Conclusion: The study shows how banks actually work to follow the overall positions of sustainability reports. Furthermore, some differences have been demonstrated between how the banks work. What has been established is that how the banks present their business model in the sustainability report largely mimics the sustainability work in day-to-day operations.
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