Non-anthropocentric Design Thinking : Shifting focus to earthling needs through speculative contextualization, continuous re-evaluation and a focus on long-term service-based relationships, supported by PaaS viability
Sammanfattning: In a world where halting climate breakdown is becoming more and more urgent by the minute, so too does the media industry need to deliver its contribution to change. Especially since innovation - a carrier of change - is seen as one of the main pillars of this field. Even more since anthropocentrism – a mind-set of particular harm towards the current Earth crisis – still seems to prevail this pillar. In an ambition to contribute to the urgent and necessary need to halt climate breakdown, this research delves into design thinking, one of the currently popular and established innovation processes, and investigates how it can become non-anthropocentric. Insights are drawn from observations and interviews with several designers who have engaged in the journey to move themselves, their practise and their results towards non-anthropocentrism. Analysing these, it becomes clear that non- anthropocentric design is about embodying an entanglement of species. This is achieved through understanding that we are entangled, by acting in collaboration with diverse fields and through being humble. Moreover, the paper suggests design thinking can become non-anthropocentric - shifting its focus from human to earthling needs - through thickening its current converging phases with speculative scenarios. These should highlight the additional needs of and implications for a diverse set of earthlings. In this manner the scenarios manifest the entanglement. The exercise is done best in collaboration with stakeholders from a diverse set of fields and with help from posthumanist perspectives, real-world entanglement examples, surprise and unifying language. Also, doing justice to the complexity of the entanglement and the challenging nature of this exercise, the scenarios need to be continuously re-evaluated. This demands design thinking to move away from its focus on processes within the scope of a project towards a focus on long-term service-based relationships within the scope of the on-going entanglement. Product-as-a-service business models could potentially make this viable.
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