Köpbeteende på finansmarknaden : Vad påverkar riskaversionen hos unga vuxna på aktiemarknaden?

Sammanfattning: An individual's behavior is a substantial part of one’s personality and is a big part in decision-making, it applies to large and small decisions in our everyday lives. An increase in the proportion of young adults in the stock market has been observed in recent years. Our world was hit by a pandemic, Covid-19 and as a result of this pandemic, a majority of countries in the world experienced financial crises and difficulties. Many analysts noticed, however, the continued increase in private investors in the stock market. The results in this study have shown that an individual's personality and personal traits are decisive factors in how an investor will behave in the stock market. The different causes and factors addressed in the study affect each respondent in different ways where some were affected more and others less. The study thus showed that it was not only one factor or cause that affects how risky an investor is, it is a combination of several factors and causes. This study has provided a new perspective for the theorists as the study took place during a pandemic. Lastly, this study has given rise to relevant questions that are presented in future research suggestions.