The rapid internationalization process of mobile application startups

Detta är en C-uppsats från Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

Sammanfattning: Internationalizing has always been a vital part for businesses that seek to explore new markets. As the internet has developed into a massive high speed information portal it has made internationalizing much more easier today than a decade ago. In the field of internationalization dominant theories have been existing for a long time and have been tested many times but also criticized for not predicting the behavior of some internet-based companies. In this study we focus on the internationalization process and strategies of one Swedish-founded internet service company that operates in the new emerging segment of mobile live quiz trivia within the industry of mobile applications. The thesis is based on a qualitative study where interviews have been conducted with top management of the company. The company's internationalization process and strategies have been analyzed in regards to the dominant theories that exist in the field of internationalization. The study aims to answer how a selected few contemporary theories of internationalization explain the expansion paths of the Swedish founded company and subsequently yield insight of how similar firms within the industry can internationalize.

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