Är det digitala det nya normala? : En jämförelsestudie av två generationer kvinnor och deras digitala medieanvändning

Detta är en Kandidat-uppsats från Uppsala universitet/Medier och kommunikation; Uppsala universitet/Medier och kommunikation; Uppsala universitet/Medier och kommunikation

Sammanfattning: The purpose of this study is to analyze women’s use of digital media in their everyday life and how they reflect on their use. We chose this field of studies because of our interest in the differences and similarities within generational media usage. The study uses two qualitative research methods to receive the empirical material, in form of observations and interviews of twelve women of two different generations. We used theories by Marshall McLuhan and Mark Deuze to analyze the empirical material where we worked inductively to find three themes within the material. The main results in this study display that the use of digital media is not completely reliant on which generation one is born into. Rather, what shows in the results are that the use of digital media is individual and depends on the person. Although, the respondents’ reflections on their digital media use differs between the two generations. Further, there are both similarities and differences within the generations, as well as between them. This study has social relevance and it contributes with an understanding of the media use of different generations of women. 

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