Designing an Aftermarket Head Up Display

Sammanfattning: Road safety is one of the world’s largest challenges. New technologies have made roads both safer, but also more dangerous as people to a greater extent drive distracted. The Swedish startup Consenz AB aims to solve this by creating a hardware/software system of connected Head Up Displays (HUDs). The purpose of this thesis isto create concepts of aftermarket HUDs that can help Consenz create their first hardware. More specifically this thesis focuses on creating a device that can fit into most vehicles and provide an appropriate image. The work followed a version of the Double diamond design process, with four parts. In the first two parts the challenge was assessed, and a set of requirements made. In the second half of the project concepts were generated and evaluated from the requirements made in the first half. The first part of the project was aimed at gathering knowledge about the topic, the market today and its potential customers, this was done by contacting various stakeholders, documenting car interiors, and reading research and regulations around the topic. The second part of the project evaluated available display technologies and together with the first part, resulted in a set of requirements for the second half of the project. The third part of the project used a number of concept generation methods to create several concepts. These concepts were evaluated and narrowed down to two concepts. In the final part of the project these concepts were refined and evaluated. The work resulted in two concepts, physical models of the concepts and a recommendation for which concept to continue with.