Tjänstedesign – en Institutionaliserad Superstandard? : En kvalitativ studie om tjänstedesign med fokus på den ökande psykiska ohälsan

Sammanfattning: The essay describes how institutionalized standards arise and spreads in the global organizational community. From an institutional perspective, service design is analyzed as an institutionalized standard focusing on its claims to address a current problem in society, the increasing mental health.   The purpose is to analyze how service design is formulated as meaningful in the institutional environment and whether service design meets the characteristics that characterize successful institutionalized standards. Furthermore, the purpose is to analyze the way in which service design is presented as meaningful to address the problem of increasing mental illness. Does service design in this regard fulfill the characteristics that characterize successful institutionalized standards and how does service design look like spreading in this claim?  The approach to achieving the purpose is by distinguishing indicators of the characteristics that characterize successful institutionalized standards. The indicators consist of central meanings of service design based on a general presentation and based on a problem focused presentation. Secondary data in the form of conceptual literature form the basis of the general presentation, and primary data in the form of semistructured interviews focus on the current problem of increasing mental illness.   The conclusion is that service design based on a general presentation already fulfills most characteristics that characterize successful institutionalized standards and thus has a good opportunity to institutionalize and spread. Furthermore, it is concluded that service design focusing on the problem of increasing mental health meets the characteristics required in an external sense to institutionalize and spread. There is, however, no basis for determining whether service design focusing on the problem of increasing mental health internally within the organizational activity has the characteristics required to institutionalize and spread in the global organizational community.