Motivational Factors and their Prioritization for GMP in Nordic SMEs

Sammanfattning: Purpose - The subject of green management and its connection to motivational factors is relatively unexplored in existing literature, especially regarding SMEs in the Nordic Countries. The paper aims to investigate frequencies of motivational factors as SMEs present them, suggest the theoretical prioritization of motivational factors for green management practices, and factors impact on different levels of green management. The reason for this is to help SMEs to better understand what motivational factors to prioritize to further their green management development.                          Design/Method - The chosen research method of this paper is quantitative, and the empirical data is collected through questionnaires distributed using business networks in the Nordic Countries. Furthermore, the research takes an abductive approach, with a positivist paradigm, and a mixture of ontological, epistemological, and method research assumption. Findings - This paper has found that at different levels of green management practices specific factors of motivation should theoretically be prioritized based on a regression model. Furthermore, the suggested prioritization is different from presented by the sample of this paper.                                                          Research Implications - Theoretically, the thesis suggests a conceptual map of existing frameworks and the motivational factors presented. Practically, SMEs can draw from this study to see if their prioritised motivation for implementation of green management is effective or if they can further improve it.