Lyckade friskvårdssatsningar : vad är hemligheten?

Sammanfattning: The increasing health problems in our society have been lifted to the surface and debated for quite some time now. Even though the statistics of bad health somewhat have dropped, the problems still remain. Many companies are wrestling with this and are suffering from huge financial losses due to the costs of people frequently calling in sick for work. This has resulted in an increasingly high expansion of different types of preventive measures in order to avert health problems. But far from all companies reach these goals and it is there for of high value to study how important resources can be used in a more efficient way. The purpose of this study is to achieve a deeper understanding for Health promotive services in companies and to understand which influential factors are crucial in the process of reaching successful strategic Health promotions. Four qualitative interviews with four personnel managers were performed in the companies studied. The theoretical framework was achieved after the interviews were completed, which indicates that an inductive scientific method was used. The study discusses these four companies’ success stories and what has had an impact on their Health promotion. This results in the Health promotion being affected by both inner organizational factors such as leadership and external societal phenomena, for example current trends.