Illustrerad samtid : En studie av hur tre filmer skildrar 1960-talets Sverige med särskilt avseende på konsumtion och välfärd

Sammanfattning: This paper studies how the “Swedish model” has influenced the Swedish community during the first half of the twentieth century and how living with this model was like in the 1960s. During the ‘60s the laws and reforms created by the ruling socialistic party, SAP, dominated the Swedish society. Their goal was to build Per Albin Hansson’s vision of a welfare state. From the time of his presentation of the idea in 1928 up to the ‘60s, Sweden’s transformation from an agricultural society to an industrialized one was a fact. In analysing the society of this time we have used various consumer theories as well as focused on Raymond Williams’s interpretation of hegemony. Hegemony is an organic notion that symbolizes the consensus within a society at a given point in time. After having created a picture of the society and made a preparatory analysis we have moved on to our film analysis to study how the actual Swedish society was portrayed in contemporary films. We have studied the films, Do You Believe in Angels?, Swedish Punks and Sten Stensson Returns. In our study of the films we have laid our focus on things like gender, age and product placement. We found that the films paint an accurate picture of the Swedish society. That is to say, as accurate a picture a film can paint without being a documentary. We have come to this conclusion as the surroundings and the norms of the Swedish society of the time are accurately portrayed. We have also come to the conclusion that even though product placement exists in the films, it is mainly used to create an authentic milieu.