The "Ultimate" Metaverse - Tackling the opportunities and challenges of investing in a new world

Sammanfattning: It was a regular Thursday on October 28th in 2021 in the middle of the pandemic where humanity was going about in their everyday lives. However, Facebook CEO, Mark Zuckerberg had before witnessed a plethora of negative stories and reviews following the leak of Facebook ́s internal documents which portrayed the issues with the company. All of the negative press and political battles towards Facebook made Zuckerberg think; “enough is enough” and the brand as we know it was about to take a drastic turn. On this day, Zuckerberg initiated Facebook ́s rebranding into Meta with a video explaining this sudden change and what their future plans were going to be. But this was not just a regular rebranding, Facebook, now known as Meta, was going to put a significant emphasis on something called “The Metaverse”. People, at first, did not understand what a metaverse was, but as the rebranding video was published, they could not believe what they heard. The metaverse is a virtual world where we will be able to instantly teleport ourselves to the office, concerts, your parents living room and many other things. Meta ́s vision concerning the metaverse is in which we will have the opportunity to conduct our everyday life with friends and colleagues and even design your own homes. Meta is ready to take the metaverses to a new level. Only the sky's the limit in Meta ́s metaverse. With this new drastic and major investment of Meta, Zuckerberg seems pleased with their new strategy. Although, because the people have not fully got the opportunity to see the full grasp of Meta ́s metaverse yet and what impact it may have, one question may arise: Has technological advancement gone too far?