En studie om lärdomar dragna av motgångar vid internationalisering : En undersökning baserat på små svenska läxhjälpsföretag

Sammanfattning: Today, many companies are expanding rapidly from their existing geographical area and see internationalization as a necessity in order to continue to grow. On the other hand, there are different conditions that are imposed on companies in order for them to internationalize and are then considered to be international companies. Various factors can influence whether or not a company can be internationalized, so this study aims to investigate why companies failed with their internationalization strategy and internationalization process. The study is limited to examining small Swedish homework help companies and their approach to the internationalization process. The methodology of the study is of a qualitative nature and consists of a comparative case study with emphasis on interviews. The study's results indicate that small companies have not used any specific internationalization strategy. The respondents, on the other hand, highlight the majority of strategic choices that are in line with the study's theoretical perspective according to the Uppsala model's approach. This study concludes that small businesses failed with their internationalization because they did not enter the new market and understood its dynamics. Understanding a new market and correctly applying knowledge is important for successful internationalization.