Utvecklingen av destination Gotland : en kvalitativ studie om destinationsutveckling av Gotlands lågsäsongsturism
Sammanfattning: The purpose of this study has been to research how the low season affects tourism and how destination development is taken care of on the island of Gotland in Sweden. Gotland is a very popular travel destination during the busy summer months June, July and August, but the authors of this study felt that it would be interesting to investigate what happens with the tourism business during the rest of the year on the island. With the help of qualitative methods such as interviews with the local people, stakeholders, and observations made in the capital of Gotland Visby, the authors have gathered data to be analyzed and presented in this paper. The authors had the privilege to interview two tourism managers from Destination Gotland and Region Gotland, who provided important information for the study. To be able to find out how different aspects of destination development of low season tourism are taken to account, the authors prepared an interview guide for every specific interview, to match the topics discussed with the informants. It was important to the authors to fully engage to this study, so travelling to Visby and observe the island was a natural choice. This excursion gave the authors the possibility to discover the island not only from an academic perspective but also from a touristic one.
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