The Communicating Home - Definition, Evaluation and Business Opportunities for TeliaSonera in a 3-5 years perspective
Sammanfattning: The communicating home concept has been defined by identifying the dominating communication technologies to/from and in the homes, the most important customer behavior and user needs, the dominating products and the dominating actors of the industry. The evaluation of the communicating home industry has been performed with a five forces framework analysis and theories regarding value migration and value structures of industries. It has been concluded that actors of communication technologies, goods and access services will compete fiercely. The barriers of entry will however be high. When it comes to content services the situation is completely different. These actors will, to the largest extent, meet lower competition and low barriers of entry. As a consequence a value migration from communication technologies, goods and access services to content services will occur. TeliaSonera is suggested to develop a content service portal. It should, in its first version, contain IPTV, music on demand, video on demand, data security, online storing and online gaming in the first place. The TeliaSonera group has the right prerequisites to implement and capitalize on a content service portal. In addition to the content service portal some other business opportunities have also been addressed in the business model.
HÄR KAN DU HÄMTA UPPSATSEN I FULLTEXT. (följ länken till nästa sida)