In the Net : The Visual and Verbal Rhetoric of the Campaign “Operation Dolphin Bycatch” by Sea Shepherd France

Sammanfattning: The marine conservation organization Sea Shepherd is most known for its radical direct action, e. g., against whale poaching. This thesis examines the campaign “Operation Dolphin Bycatch,” coordinated by the French branch of the NGO, through discourse analysis and interviews with Sea Shepherd France (SSF) members. Dolphins serve as the flagship species of the campaign. They allow SSF to criticize non-selective fishing methods that cause the accidental killing of dolphins in the Bay of Biscay. With expressions from war and religion, SSF portrays the French government and most fishermen as enemies of the dolphins’ wellbeing that pursue self-interested profit values. It is found that SSF positions itself as radical more in its worldview than its approaches. The ecological philosophy of biocentrism contradicts the anthropocentrism that dominates society. In this campaign, the NGO uses “outsider” tactics: It exerts pressure on French policy-makers with footage of dolphin bycatch and takes great care to maintain international legitimacy by staying within legal boundaries.