Online consumer behaviour during a pandemic: : A study on the effects of Covid-19 on online consumers in Sweden.

Detta är en Magister-uppsats från Jönköping University/Internationella Handelshögskolan

Författare: Melis Alver; Haris Kurtisi; [2021]

Nyckelord: Covid; Pandemic; Consumer Behaviour; TPB model; Qualitative study;

Sammanfattning: From an online consumers' point of view, explore the online shopping behavioural changes in Sweden that could be caused by covid-19 and investigate through Theory of Planned Behaviour if the changes would affect consumers' online shopping intention in Sweden after the pandemic.

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