Nobody should lose in business : A Minor Field Study on Social Entrepreneurship in the context of Nepal 

Detta är en Kandidat-uppsats från Linnéuniversitetet/Institutionen för marknadsföring (MF)

Sammanfattning: Social entrepreneurship is an evolving field of research, and the individual social entrepreneur has gained a lot of attention in recent decades. The empirical studies of this field are still limited, therefore, the importance of investigating this phenomenon in practice and to gain a greater understanding of the subject. The purpose of this Minor Field Study is to identify the key characteristics and motivations of the social entrepreneur, for the initiation of the social venture. In addition, contribute to the research regarding the social entrepreneurial process and the influencing factors. To accomplish the purpose of this study, a qualitative research method has been conducted in a developing country context, Nepal. Furthermore, the data has been collected from multiple cases, through conducting eight semi-structured interviews. The outcome of the study indicates the significant motivations and key characteristics that impact the social entrepreneur’s decision to establish a business with a social mission. The entrepreneurs imply the importance to achieve a balance between the social and business aspects, thus, to sustain the social business. Additionally, the findings demonstrate the factors of the entrepreneurial process and its effect on the social venture initiation. 

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