Analys av värdeerbjudandet i en flersidig affärsmodell : En studie hos startupföretaget Epic Eats

Sammanfattning: This study investigates the multisided platform business model this implies that there is a requirement for several stakeholders to be active dependently on each other to obtain value from such a business model. The study uses qualitative interviews to investigate some of a company’s stakeholders and these interviews are coded and analyzed using Osterwalder’s Value Proposition Canvas. The company that is the basis for the interview is called Tillögur AB and the product evaluated was their application named Epic Eats. There is an underlying problem for fast expanding, start-up companies to properly evaluate their potential market and thereby they may try to focus on a market segment which sees no direct value in the offerings of the goods and services of the company and as such are unwilling to pay for such a product. Using the tool of Value Proposition Canvas, each stakeholders' pains, gains, and jobs are evaluated against the pain relievers, gain creators and products and services that Epic Eats hopes to deliver. The result of the study shows that the VPC helps analyze a stakeholder’s interests but yields no conclusive evidence for a company’s business model to be valid or not. Furthermore, the results show that we should recommend to Epic Eats to focus on their consumer market to be their paying customer for their specific business model as they derive most value from their product. This conclusion is done using deductive reasoning on the part of the analysts.