Syns man inte, finns man inte : En fallstudie om GIF Sundsvalls CSR-kommunikation kring Back 2 Basics

Sammanfattning: The purpose of this study is to identify and analyze how GIF Sundsvallcommunicates their CSR activity, Back 2 basics. This activity strives to reduce the barriers that exist in vulnerable areas in Sundsvall among children and young people, with equal opportunities to practice sports  and activities. This study is using semi-structured interviews with two well representative people from GIF Sundsvall, Henrik Wikström who started this project 2008 and Tomas Jonsson who is working with this activity today. We have also interviewed 5 actors that have been working more or less with this project during 2019 and 2020. With these representative people for our study, we want to see how GIF Sundsvallare communicating from both their own perspective and the involved actors. The result of this study shows that GIF Sundsvall has a will to communicate their CSR activity, but that the resources and the knowledge is not enough. Further on the result shows that GIF does not have an inside-out perspective, that it seems unclear if the whole association appears to stand behind the work with the CSR activities.