Prissättning av fas-1 flöden : För start-up inom leveranssektorn

Sammanfattning: The master thesis requestor is an IT start-up based in Stockholm that specialises in homedeliveries in the e-commerce industry, and will henceforth be referred to as “TheCompany” due to secrecy considerations. As The Company continues to grow at anincreasingly fast rate, they requested a more systematic strategy to pricing individual pickups.As The Company acquire more customers, the route network and prizing of the routesgets significantly more complex. Another complexity factor is what flexibility eachcustomer tolerates within their chosen time slot. The project aims to create a prizing modelthat can be used in negotiations with new customers and to help establish pick-up prizing.The result of the project shows that volume and flexibility variance has the highest impacton the pick-up cost. When more and more customers are added to The Company’sportfolio the impact of the driving distance decreases due to a higher possibility of newcustomers sharing an existing route with another customer.For The Company to avoid receiving an abundance of pick-up deliveries after cut-off, apenalty fee was added to customers that insisted on having their pick-up time slot at whatThe Company deem their most critical time of the day. This penalty fee is a function ofthe volume received and aims to compensate for the extra cost of manpower the volumewill require.