“Och då står det mellan grön och blå. Den talande kuken eller de fina vackra händerna?” : En multimodal kritisk diskursanalys av tv-programmet Naked Attraction Sverige.

Detta är en Kandidat-uppsats från Uppsala universitet/Institutionen för informatik och media

Sammanfattning: The aim of this study is to examine how a diversity of bodies are represented in Naked Attraction Sweden. Our interest in how the TV-show represents bodily diversity is based on the fact that the program is new to the realm of reality and dating television, as well as contributes to a new genre. The study has been conducted on three of the episodes from season 1 of Naked Attraction Sweden, which were analyzed through a Multimodal Critical Discourse analysis. This method has been adapted to visual and verbal material in order to analyze both aspects of the selected episodes. With the aid of Representation Theory, Politeness Theory, Norm Criticism, Discourse Theory and previous research, we were able to approach an understanding of the object of study. The research question that emerged follows; How is a diversity of bodies constructed and represented in Naked Attraction Sweden through the production's verbal and visual choices?  The results of this study show that there is a contradiction in how a diversity of bodies are represented in Naked Attraction Sweden. It is mainly through the participants' experience that  the program is representing a diversity of bodies. The majority of them felt empowered by their participation. On the other hand, Naked Attraction Sweden does not represent bodily diversity, and rather upholds society’s bodily norms, which is exposed through several aspects of the choices made by the production team. This is constructed through the choice of participants by the production team, how the participants in the boxes look and how they are commented on according to body preference.

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