PRISET FÖR KÖPLUST En enkätstudie om subjektiv upplevelse av bakgrundsmusik hos personal och kunder inom Handels i Göteborg

Detta är en Kandidat-uppsats från Göteborgs universitet/Institutionen för neurovetenskap och fysiologi

Sammanfattning: Aim: The aim was to investigate the perceived sound environment in retail where background music is present and the possible impact on staff and customers.Research method: The method is quantitative with descriptive approach. The study was carried out using a questionnaire, comprising ten closed questions. The questionnaire was given to staff and customers in retail in Gothenburg where background music is present. 212 questionnaires were collected (110 staff, 102 customers).Results: The result shows a significant difference between the groups regarding the subjectively perceived sound environment in shops with background music. The majority of the staff group experience the sound environment as satisfactory/neutral. Of those who think that the sound environment is disruptive the customer group is significantly the largest. Also, the customers do not experience the same opportunity to influence the background music. Both groups experience that there is neither need nor opportunity to use hearing protection in such a sound environment.Conclusion: The result indicates that customers experience the sound environment in stores as more negative than what staff do.

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