2 - meter en liten älg eller fem spettekakor : En komparativ studie av Region Norrbottens samt Region Skånes kriskommunikation på Facebook under covid-19-pandemin

Sammanfattning: The purpose of this study is to investigate and compare how two county councils in Sweden communicated on Facebook during the ongoing covid-19 pandemic. During the covid-19 pandemic the public needed fast and credible information to manage the crisis. In Sweden, the county councils have the responsibility for healthcare, and therefore an important local authority during a pandemic. This study hasintended to investigate through a quantitative method wether there are any differences in the communication between two regions in different parts of Sweden during the ongoing covid-19 pandemic. Findings show that the two biggest topics are vaccine/vaccination and the spread of infection in both regions. Another discovery is that neither county councils posts correlates to the spread of disease in the regions. Both Region Norrbotten and Region Skåne only published a few posts on hygiene and distance even though this should be one of the main messages according to Folkhälsomyndigheten. An important conclusion is that the county councils could have adapted their communication more to the existing regional conditions.