Digitaliseringens påverkan på energibranschen : En flerfallstudie på framstående svenska energibolag

Sammanfattning: The ongoing digitalization affects all sectors and changes the competitive landscape. A sector that is often seen upon as traditional, with low digital maturity is the energy sector. Hence, existing literature has focused on overcoming technical difficulties associated with the digitalization and lacks reasoning concerning the implications on existing business models. The purpose of the study is therefore to investigate how the digitalization affects companies in the Swedish energy sector when it comes to innovations in the business model, how companies creates, delivers and captures value. This purpose is addressed through an exploratory multiple case study including some of the most prominent actors on the Swedish energy market. The result of the study shows that the digitalization has had multiple implications in all of the business model´s building blocks, but it is still associated with a lot of uncertainties and the most radical changes are expected to happen in the future. Theoretical implications of this study are the increased understanding to how digitalization drives business model innovations and how application of new technologies can lead to increased business value. Practical implications are deepened knowledge for business managers in how digitalization can be utilized to gain increased value in an industry with an overall low digital maturity.