Att använda eller att inte använda? : En studie om användning av mobilapplikationer

Sammanfattning: Since the introduction of smartphones in 2007, mobile phones have become a significant part of our daily lives. More specifically, the usage of mobile applications have increased vastly, since thousands of new mobile applications are released every month and people spend more hours on their mobile phones every day. Research has shown that a person spends over six hours online daily, of which almost four hours are spent on mobile phones. This study aims to determine the deciding factors behind mobile application usage and more specifically to study the determining factors behind the decision to download and use a mobile application and the decision to remove and stop using a mobile application. The research was done using a explorative method. Throughout the research; surveys and interviews were carried out, where the results were analyzed using the theory framework called textit{Technology Integration Model}. The study also aims to contribute to the research community through giving a basis for future research within the same field and to strengthen the theory of the Technology Integration Model, using the results of this study. Analysis of the responses from the survey and the interviews, showed that some of the main deciding factors behind mobile application usage were the price of the application, whether the functions fulfill a purpose or not and situational factors. The study concludes that the price is a determining factor behind the decision of using a mobile application and that the functions of the applications need to be good enough in order to fulfill a purpose within its situational context.