Mot nya mål? : Om sambandet mellan ekonomi och sportsliga resultat hos svenska elitfotbollsklubbar

Detta är en Kandidat-uppsats från Södertörns högskola/Företagsekonomi; Södertörns högskola/Företagsekonomi

Sammanfattning: The economics of football has seen considerable changes over the last two decades. The total revenue for clubs in the top European leagues has risen dramatically, mostly due to bigger sponsor deals and more TV-income. This has made the world of football a giant industry where business strategy tends to play a bigger part. The majority of the research on the field has been devoted to how the sport performances of a football club affect the revenue of the club, but less attention has been paid to what impact the overall economics have on the clubs future success on the pitch. This paper aims to examine the link between economic ratios and the short- and long-term sport performance in the top tiers of Swedish football, by using a dataset of 31 clubs over the period 2000-2016. The results show that the total asset together with the ratio between wages and total income, could explain sport performance one year later with an R2 of 44 % in a multiple regression. The result also indicates that this may be explained by the total amount of wages a club is able to pay. Findings are presented along with a discussion on how the governing bodies of football could consider how regulation is communicated to the clubs. 

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