Kroppsideal hos unga kvinnor i åldern 15-25 år : En kvalitativ studie av unga kvinnors syn på kroppsideal
In this essay, I have interviewed six young women about their views on body image and how their views are affected by their surroundings, massmedia and social media. Also the relationship between body image and eating disorders is relevant in this context and has a part in the study. The purpose of this study is to build an understanding of how young women relate to the body ideal that exists around them. Theoretical auxiliary tools used are George Herbert Mead's theory of the generalized other, Erving Goffman's theory of dramaturgical perspective and impression management, and Du Bois's theory of double consciousness. I have also used two scientific articles to get a deeper understanding of the subject. I will discuss the theoretical concepts and previous research by pending between these and the empirical material. Using a qualitative approach, I have been able to show that all the respondents' views on the ideal body is affected by the massmedia, social media and the respondents’ surroundings. The respondents also re2port that they find it difficult to fit into society if they do not live up to the current body ideals. This puts a lot of pressure on the respondents and several of them report recurring eating disorder behaviour.
There are also positive aspects of the current body ideals, for example when they affect the respondents to eat healthier food, exercise and live healthier lives in general.
The ethnicity of the respondents affects their body ideals and it is common that the respondents seek certain traits in the opposite ethnicity, for example women with foreign origin seeking blond hair and blue eyes.
The most prominent finding in my study is the enormous pressure that my respondents experience, when trying to live up to the body ideals, and how this pressure is enhanced by massmedia, social media and the respondents’ surroundings.
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