Pseudonymer i förlagsbranschen : det fabricerade författarnamnet som varumärke

Detta är en Kandidat-uppsats från Lunds universitet/Avdelningen för förlags- och bokmarknadskunskap

Sammanfattning: This paper examines different authors and their reasons as to why they use pseudonyms. With the help of theories like Paratexts, Thresholds of Interpretation (1997) by Gérard Genette and Konvergenskulturen (2012) by Henry Jenkins, the essay provides an insight into why authors choose to use pseudonyms as well as publishers’ marketing strategies for this. To gain a better understanding of the world of pseudonyms, the essay contains a historical section (which discusses why authors in the 19th and 20th century used pseudonyms) before it proceeds with examining Lemony Snicket and Pittacus Lore as examples of the author as a character, Stephen King and Lars Kepler as examples of the author as a brand, and finally Lisa Vild as an example of a pseudonym within erotica. In the final section with Lisa Vild, an interview has been executed and analysed while the other sections are about comparing authorships with the help of paratexts. The conclusion then states that the usage of pseudonyms has changed significantly during the time that has passed since the historical examples which are here given and that it is more common today that there is a free choice behind the decision, rather than fear of safety or societal norms, even though that is not always the case.

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