Human-Centered Development of the User Experience of a Digital Sales Tool for Entrance Solutions

Sammanfattning: As the digital work environment is growing, the demands of usability and accessibility must be met with increasingly higher standards. This project was performed in collaboration with Assa Abloy Entrance Systems, a global provider of automatic entrances. The project purpose was to evaluate and develop the user experience and usability of a sales tool by mapping and understanding the users and their needs. This sales tool focuses on generating quotes for Assa Abloy Entrane Systems. By outsourcing the quotes from internal users to external users the efficiency in the organization would increase and the workload for the internal users would decrease. To achieve the project purpose a human-centered design approach was followed throughout the project to ensure a good work environment with proper usability when generating quotes. The users of the sales tool were identified through interviews and the target group was determined. The user experience of the current sales tool was analyzed through a heuristic evaluation and observations of the users. A project definition with a needs analysis was created to focus the scope of the project. Concepts were generated, tested and refined in three iterations to create an interface that fulfilled the project purpose. According to the results, the project definition and all identified user needs were fulfilled by the proposed design. The project purpose of increasing the user experience and usability was therefore accomplished. From the results it was concluded that through a human-centered design approach, users experienced the program to be easy to use and felt more confident in generating their own quotes. If the final concept would be implemented and adopted, efficiency would increase since the external users would more confidently create accurate quotes without the assistance from internal users at Assa Abloy Entrance Systems.