Estetik i det kommersiella rummet

Sammanfattning: This is a project revolving around the commercial room such as fashion stores with its focus on shop fittings and their way to present products in boutiques like installations. Where fashion and interior blend together, putting layer on layer combining different aesthetic expressions. A space where architecture, interior, furniture, fashion and body meet. An environment depicting beauty and aesthetics that concern intimacy, desire and sensuousness. How do one create commercial spaces that seduce, spaces that evoke desires and cravings? 　 To find a deeper and wider understanding regarding this subject I wanted to look backwards in history to see how these environments came to be and what counts as the start of our consumption driven society that we live in today. The project resulted in a prototype of a design idé, a piece of furniture regarding storage and the display of clothing, accessories and other fashion related products. With it I wanted to explore certain elements and the way to present and elevate products. I looked at furniture that work as props/scenography which purpose is to enhance and market/sell other products. The furniture has its own tone and is charged with a value regarding quality. A few weeks into the project I decided to incorporate the company & Other Stories as a part of my project and target.