Environmental sustainability by design : A case study with Morakniv

Sammanfattning: Arvid Hällje, student at MSc Integrated Product Design, KTH in collaboration with Alexander Mucchiano Ahlström, Industrial Design student at Konstfack and Morakniv AB has investigated how design can be used in favor of environmental sustainability. Different concepts were developed using Morakniv’s best-selling knife as a starting point, with the aim of getting a better understanding of the effect of different design strategies towards sustainability. The result is three concepts that each represent a different design strategy, these being: change of material, modularity and a product service system. The estimated reduction of carbon dioxide footprint is 41%, 58% and 53% with regards to the full life cycle of the product. The concepts were developed with respect to Morakniv AB’s brand, current abilities and technical limitations to make the concepts possible to implement without major procedural changes. The life cycle analysis was carried out by Hällje using the EcoAudit tool embedded in the program CES Edupack (2019) and should be regarded as an estimation rather than an indisputable calculation.