The boom of the brewery industry : A qualitative analysis of the current bubbling trend that has washed over the Swedish market

Sammanfattning: The number of microbreweries in Sweden has shown a huge increase over the last few years. The massive expansion concerns professionals as well as civilians, and the purpose of this thesis is to examine what factors answers for this boom. This was proceeded through qualitative interviews with different professions within the business. Together with eight performers included in the value chain of the brewery industry, the authors have managed to point out the most important circumstances that can help explain this phenomenon. Changed ways of living, developed techniques, liberalizations, foreign influences and several other factors have had a direct impact on the success of these enterprises. However, the writers assessed the underlying power of the following as greater; The local assortment of Systembolaget TSLS, the inclusion of women as consumers, the establishment of the first supplier of brewery commodities and equipment on the Swedish market, a considerable quality improvement of beer and also the emergence of social media. Above-mentioned factors constitute as main conclusions of this thesis.